YPulse

YPulse is a B2B information provider and leading authority on Gen Z and Millennial consumer trends and behaviors. Their subscription-based syndicated research content, comprising over 4000 articles and half a billion data points, provides companies with insight on how to reach and understand consumers aged 13–39 in North America and Western Europe

Challenge

YPulse conducted a customer survey that identified three challenges and areas for product development:

1. Customer satisfaction and content engagement: Customers struggled with their vast content library, spending 10–12 hours weekly consuming material or missing valuable insights.
2. Delivering quality experiences: YPulse needed to serve diverse audiences with industry-specific insights while balancing customization, speed, and accuracy.
3. Growth amidst expectations: In an increasingly competitive market, YPulse looked to provide a differentiated product experience to capture market share.

"After a couple of years spent in the doldrums of reduced spend on market insights, we felt that we needed a strong new product launch to serve as a lightning rod for our market and customers. "

Dan Coates, President, YPulse

The Solution

To meet the demands of their customers and business, YPulse partnered with deepset because of deepset’s production-ready product capabilities, rich documentation, and the team’s built-in expert guidance as differentiators. With the platform, YPulse:

• Integrated and indexed their massive content repository of articles, surveys, reports, and webinar transcripts
• Rapidly prototyped and tested multiple system architectures – using a combination of open and closed sourced models to create a customized for their business use case
• Empowered internal teams to become AI experts – with tooling to support modular AI pipeline design and fast prompt engineering and iteration
• Incorporated valuable feedback with user-friendly shareable prototypes that made it easy for end users to rate answers and judge relevance
• Effortlessly transitioned from ChatGPT 4.0 Turbo to ChatGPT 4o using deepset's workspace and playground functionality to fully determine impact prior to deployment
• Collaborated closely with deepset's team of AI engineers for additional support on prototyping and deployment‍‍‍

On rapidly building...

"Most of our understanding of AI and RAG came as a result of our interactions with the deepset team after our project kickoff meeting. At the launch of our chat interface product, we now feel fluent in the space."

Xavier Vivar, Chief Product Officer, YPulse

On collaborating to grow AI...‍

"We knew that we'd picked the right partner within a couple of weeks when, after simply loading a subset of our corpus into deepset, we were getting pretty good answers to questions. Over the next 2 months, we worked closely with the deepset team to make the answers even better."

Xavier Vivar, Chief Product Officer, YPulse

The Impact

Working with deepset, YPulse successfully launched a comprehensive AI application that can leverage different data sources and approaches in a single agentic pipeline: Retrieval Augmented Generation (RAG) and Text-to-SQL These combined capabilities enable them to deliver highly accurate qualitative and quantitative insights in record time to their customers. Key success metrics include:

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• 4000+ proprietary documents in various formats for optimal use with LLMs
• 15 billion research data points unlocked from their Snowflake database
• < 4 months to launch a new production-ready generative AI co-pilot app
• 25% increase in overall user interactions
• 2–3 FTEs saved in AI Consultants and LLM Ops (data integration/system build)
• 50% less time required by services teams to provide clients with customized summaries
• 30% increase in perceived product value, based on YPulse customer survey
• 5x ROI within 1 year
  

Conclusion

deepset has empowered the YPulse team to build internal AI competency and quality AI products that make them a category leader.

"Our work with deepset has positioned us as a leading-edge provider in our space. It has also improved our relationship with clients as they see us rapidly responding to their needs. Finally, it has resulted in a new product to sell as well as incremental revenues"

Dan Coates, President, YPulse

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