YPulse

YPulse is a B2B information provider and leading authority on Gen Z and Millennial consumer trends and behaviors. Their subscription-based syndicated research content, comprising over 4000 articles and half a billion data points, provides companies with insight on how to reach and understand consumers aged 13–39 in North America and Western Europe

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Challenge

YPulse conducted a customer survey that identified three challenges and areas for product development:

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1. Customer satisfaction and content engagement: Customers struggled with their vast content library, spending 10–12 hours weekly consuming material or missing valuable insights.
2. Delivering quality experiences: YPulse needed to serve diverse audiences with industry-specific insights while balancing customization, speed, and accuracy.
3. Growth amidst expectations: In an increasingly competitive market, YPulse looked to provide a differentiated product experience to capture market share.

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The Solution

To meet the demands of their customers and business, YPulse partnered with deepset because of deepset’s production-ready product capabilities, rich documentation, and the team’s built-in expert guidance as differentiators. With the platform, YPulse:

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• Get to market fast with high quality to outpace their competition and create a monetized customer offering
• Integrated and indexed their massive content repository of articles, surveys, reports, and webinar transcripts
• Rapidly prototyped and tested multiple system architectures, using a combination of open and closed-sourced models
• Empowered internal teams with AI tooling for fast modular pipeline design and prompt engineering
• Incorporated valuable feedback with user-friendly shareable prototypes that made it easy for end users to rate answers and judge relevance
• Collaborated closely with deepset’s team of AI engineers for additional support on prototyping and deployment

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The Impact

Working with deepset, YPulse successfully launched a comprehensive AI application that can leverage different data sources and approaches in a single agentic pipeline: Retrieval Augmented Generation (RAG) and Text-to-SQL These combined capabilities enable them to deliver highly accurate qualitative and quantitative insights in record time to their customers. Key success metrics include:

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• 4000+ proprietary documents in various formats for optimal use with LLMs
• 15 billion research data points unlocked from their Snowflake database
• < 4 months to launch a new production-ready generative AI co-pilot app
• 25% increase in overall user interactions
• 2–3 FTEs saved in AI Consultants and LLM Ops (data integration/system build)
• 50% less time required by services teams to provide clients with customized summaries
• 30% increase in perceived product value, based on YPulse customer survey
• 5x ROI within 1 year

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Conclusion

deepset has empowered the YPulse team to build internal AI competency and quality AI products that make them a category leader.

Our work with deepset has positioned us as a leading-edge provider in our space. It has also improved our relationship with clients as they see us rapidly responding to their needs. Finally, it has resulted in a new product to sell as well as incremental revenues

Dan Coates, President, YPulse

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